Dating web traffic is valuable, in fact it is worth 5 - 25 cents per click to website owners. That means if someone clicks the ads on your site 1000 times a day you will make $50 - $250 per day(7 days a week). The key is the free traffic that comes from internet searches on MSN, Google, and Yahoo. Only established websites with many links get large amounts of free internet search traffic from search engines.  New domain names and new links are penalized for many years and get almost no free traffic.  So unless you are ready to wait 3+ years to get any free traffic, buying an established domain name is the only way to make money. Another benefit of a established domain name, the domain name increases with its age and links. So your investment is always going up in value.

The age old mistake is buying a new domain name with prepopulated affiliate content.  First you have to wait three or more years to get free traffic from search engines.  Secondly, your web pages will be banned as duplicate internet content. The problem is 1000 other people bought the same $19.95 website copy with different domain names.  If you do spend thousands of hours to link your domain name, the links are also penalized for a few years. Links are rated on age as well as quality. The worst mistake is to join a link exchange program, which will get your domain name banned by search engines forever.  A beautiful new website for $19.95 may look great, but it will not make you any money.  Search engines make you pay your dues. Finally, your site needs to be optimized with the correct keywords as well.